Dangerous Liaisons: is everyone else doing it online?

Dangerous Liaisons: is everyone else doing it online?

Principal Findings

  • Up to one-in-three individuals are dating online
  • Individuals move to internet dating for many different reasons – 48% do so for fun, while many search for more meaningful relationships and one-in-ten are merely shopping for intercourse (13%)
  • People share information with other people too effortlessly when they're dating online, with 25 % (25%) admitting they share their full name publicly on their dating profile. One-in-ten have actually shared their property target, while the number that is same provided nude pictures of themselves because of this, exposing them to risk
  • And even though lying the most hated aspects of online dating sites, 57% of online daters lie to one another, faking a variety of attributes such as for instance their names, marital status, location and look
  • Individuals are concerned with regards to their security if they date online, with a few regarding the primary concerns involving concerns they use for online dating becoming infected and 61% are concerned about their data being stolen or leaked from the dating app or service itself about IT security – for example, 63% are concerned about the device
  • These issues are well-founded – 55% have seen some kind of problem or threat while dating online. And, people who utilize online dating are doubly prone to experience an IT security incident than individuals that don’t (41% vs 20%), mainly due to their increased degree of online task generally speaking
  • Protection can be issue for folks that indulge in online dating sites. Simply 27% of on line daters utilize a safety means to fix protect their unit and 16% do nothing at all to guard on their own as no risk is seen by them


Digital technology, specially smart devices, have changed numerous components of our society, including exactly exactly how people meet each other and establish relationships – romantic or else.

Attitudes towards dating apps and solutions have become progressively more good in modern times. Testament for this fact, whenever Pew analysis Centre first questioned People in america about internet dating in 2005, simply 44% stated the experience is an excellent method to satisfy individuals, together with majority thought it absolutely was a bad alternative to striking up relationships when you look at the world that is‘real. Nevertheless the means we communicate, meet and express our love changed dramatically since that time, as soon as Pew Research Centre repeated the analysis a decade later, the quantity that considered internet dating to be a good means of conference individuals had grown to 59%.

It’s clear that technology has a key part to play in this change how we conduct our relationships is changing, and. Individuals are now not just turning to their products to the office, store, and play, but to control their lives that are personal relationships too.

Online dating sites has become very popular. However with issues rife following incidents including the infamous Ashley Madison breach, along with the procedure inherently needing users to fairly share information that is personal it is crucial to consider the possibility risks included. Are online daters giving out excessively about on their own? Will they be, through internet dating, exposing by themselves and their products to people that are malicious or indeed malware – all too effortlessly?

To know this issue better also to help users protect on their own when they are dating online, Kaspersky Lab has undertaken research into people’s internet dating practices. The after report summarises our findings.


An paid survey conducted by research firm B2B Overseas and Kaspersky Lab in August 2017 evaluated the attitudes of 21,081 users aged over 16 yrs old from 32 nations.

This report describes the responses of 6,458 online dating sites users from 30 for the countries surveyed (responses from respondents in China in addition to UAE have now been excluded) regarding their online activity, including the sorts of products they normally use, the type of information they share, and any issues they might have about online dating apps and solutions.

Information had been weighted become globally representative and consistent, separate equally between gents and ladies, and never most of the outcomes through the research are one of them report. To request further data please contact Kaspersky Lab at prhq@kaspersky.com.

Look around. Some body in your area is dating online

Internet dating provides users because of the perfect destination to satisfy some people that have similar loves, dislikes and character faculties in their mind. It improves the likelihood of a user really liking the person they’re going to fulfill on a night out together (if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online because they can search for people that meet certain criteria), and. Considering all this, possibly it is no surprise our research discovered that as much as 32% of online users are dating online.

So, if one-in-three individuals on the market are doing it, that is the normal online dater?

Although such a lot of free singles search without signing up individuals are dating online, our study has unearthed that if you opt to get involved, you may be almost certainly to stay the organization of users that meet up with the after criteria.

People that date online are most probably be:

  • 33.8 yrs old an average of
  • Performing full-time (63%)
  • Slightly almost certainly going to be male than feminine (39% of men date online vs 25% of females)
  • Device-savvy – they will have around 5 devices that are mobile towards the usual 3 per home
  • These are typically probably to your workplace as medium-level supervisors (20%) or be highly qualified experts such as for instance medical employees, instructors and designers (19%)

Lots of people which are from the on the web scene that is dating young, once the 33.8 typical age indicates, with 43% of 25-34 12 months olds using online dating sites services. This tech-savvy age group is most likely embracing online dating sites in an effort to fulfill interesting new individuals while balancing busy expert lives.

Meanwhile, people that course themselves while the mind of an organization or business people make up a interestingly large one-in-ten (11%) associated with on line population that is dating. Interestingly, we additionally discovered that 31% of men and women which are married or coping with a partner are employing internet dating.

On the web daters are likely to consult with dating apps and services from Windows PCs and Android smart phones than virtually any style of unit. And, 51% of online daters acknowledge to utilizing a computer device which they utilize for strive to carry out their internet dating activities, even though they might be putting confidential business information at an increased risk in that way.

A relationship that is pocket-sized?

So just why are these individuals going online to begin up relationships with others? Definitely, internet dating provides all of the convenience of rendering it fast and simple to meet up individuals. Plus, it is an activity that’s available across multiple products, all the time of and night day.

Our research asked people why they move to online dating sites even though half (48%) stated they mostly utilize online dating sites for fun, other reasons had been also obvious, with a few saying they've been finding more relationships that are meaningful and around one-in-ten just wanting intercourse (13%).

These findings declare that there clearly was still a diploma of cynicism round the success of internet dating, with individuals being two times as very likely to look for ‘fun’ online, than love (someone). But, with many people turning to online dating sites for such many different reasons, it is clear that the game generally is permitting visitors to carry their relationships around with them anywhere each goes.

Sex differences also come right into play. For example, males are much more likely than ladies to utilize dating that is online intercourse (18% vs 5%), whereas women and men are just as likely to be trying to find new friends.

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